編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-303-003 | P&G Japan: The SK-II Globalization Project | Bartlett, Christopher A. | General management | International Business Management( 741 M2500 ) |
2 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | International Business Management( 741 M2500 ) |
3 | 9-504-094 | IKEA Invades America | Moon, Youngme | Marketing | International Business Management( 741 M2500 ) |
4 | 9-597-020 | Vietnam: Market Entry Decisions | Quelch, John A.;Arnold, David J. | Marketing | International Business Management( 741 M2500 ) |